Round 2 !!
June 22, 2009
Today I was introduced to the next new project… which involves…..

Alberto Alessi aims to design and produce new unique desktop objects to be
launched to the global market in 2011. – Product Innovate.
http://www.productinnovate.com/
Design must be able to move people, to convey feelings, to trigger memories, to surprise, to go against the grain.
Alessi expects socially and culturally sound designs will be developed for this new range to make people a bit happier.

JUICY SALIF – CITRUS SQUEEZER
“This wasnt created to squeeze citrus, it was created to start conversations”
- Phillipe Starck
Amazing “Sculpture” I think i’ll use this a decoration !

SEBASTIANO – PENCIL HOLDER
I dont think he likes pencils !

ANNA G – CORKSCREW
She’s always happy to help!
WOW !
ALESSI surely knows how to create simple but yet very interesting products, its amazing how they manage to express feelings, they all have a personality of their own and they all most certainly posses the ability to make life a lil’ happier !
Looking forward to post my concepts!